Press Release Source: World Wrestling Entertainment, Inc. On Thursday November 4, 2010, 11:00 am EDT
STAMFORD, Conn.--(BUSINESS WIRE)-- World Wrestling Entertainment® announced today that WrestleMania XXVI generated $45.1 million in economic impact for the greater Glendale/Phoenix area, according to a study conducted by the Enigma Research Corporation. WrestleMania also generated close to $5 million in local, state and county taxes.
Over the past three years, WrestleMania has generated nearly $150 million in cumulative economic impact for its host cities and states, this despite the country experiencing one of the worst economic periods in decades.
“WWE®'s premiere event was an important addition to Glendale's tourism industry and position as a leading sports and entertainment destination,” said Glendale Mayor Elaine Scruggs. “The $45 million boost to our region created by WWE's fantastic fans makes WrestleMania a valuable economic attraction for every community host. We look forward to WWE returning to Glendale soon."
A capacity crowd of 72,219 fans from all 50 states and 26 countries attended WWE’s pop culture extravaganza this past March. Key highlights from the study included:
- $45.1 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania XXVI.
- The economic impact derived from WrestleMania Week equated to the creation of 510 full-time jobs for the area.
- 63% of fans that attended WrestleMania were from outside the Phoenix Metropolitan Area, with 53% staying three nights or more.
- 60% of fans that came from out of state were from California and Nevada.
- 58% of fans that attended WrestleMania were between the ages of 20 and 40, and 23% were between the ages of 5 and 19.
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